ADS | Balmain SS15

“I wanted to have power women in the campaign" says Olivier Rousteing. And he has succeeded. Shot by Mario Sorrenti, Adriana, Crista, Isabeli, Joan and Rosie show killer cheekbones and slicked-back hair while playing Nintendo, eating burgers or even fighting with each other.
The styling's the bomb and the cast's fantastic, okay, but I feel like the pictures are way too much crowded with so many people. Don't misunderstand me, I love this campaign, overall. It's very energetic and fresh.
Art director Pascal Dangin has a lot to do with this amazing concept too and the 70s french cinema look the brand wanted to represent. 






 XO

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