ADS| Céline SS15

Joan Didion has always stayed out of the fashion sphere. Until now. She did not have any idea that her debut for Céline's Spring/Summer 2015 fashion campaign would be such a sensation. Social media's on fire and being +75 could never be cooler. Even if Didion has acted as a model before, Joan has had thousands and thousands of fashion and literature fans sharing their excitement on both Twitter and Instagram overnight.
The first campaign image premiered a few days ago. It shows Joan wearing a black turtleneck, oversized sunnies and a gold pendant. The success proves that coolness and style never fade!
Amazing move from Philo! And also from Juergen Teller, who photographed the campaign!


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